Marketing Level 1 Course Syllabus
BUSINESS/MARKETING
Level I
Course Syllabus
Mr. Luhrs Contact Info: luhrsj@dvsd.org
Room B1 570-409-2016 - Voicemail #2016
Periods 1, 2, 3 Class is worth 3 credits
Course Description
This course prepares students for a career in various aspects of business management, accounting, banking & finance, marketing & sales, entrepreneurship, human resource management, and customer service. Students will also be responsible for the management of the school store. The goal of this course is to create a well-rounded business student who intends to pursue a bachelor’s degree in business or marketing. Concurrent enrollment in college courses and certifications are available and encouraged in this program. Students in this course will work as both a member of a team and independently. Due to the competency based nature of this course, students that move at an accelerated pace will be able to complete advanced tasks on a case by case basis. State required physical education hours will be completed within this course. POS- 52.1801 Sales, Distribution and Marketing Operations, General
Course Responsibilities/Rules
Students will be given a task packet and lessons to achieve the tasks. It will be required that students have a binder to keep all work in and the binder will be graded periodically. Students will work on the lessons and turn them in when completed by the due date. When turning in the assignments you need to attach your assignment sheet to the lesson. All assignments must be completed accurately with a B or above grade before moving onto to the next task. Students will be responsible to complete all tasks/work for the class as listed in the task packet. All students will complete projects/homework/class work and tests assigned for each task. Every student will work at a different pace, therefore, grading will be done for each student as they complete the lessons. Students shall abide by the rules in the DVHS Policy Handbook for both the class and when working in the school store. If a student violates any rule or is caught stealing in the store they will be sent to administration immediately. The administration reserves the right to review each case individually and decide on the consequences for the incident.
College Credit Availability
Students enrolled in Business/Marketing Level 2 are eligible to obtain college credits from Luzerne County Community College. These college credits are transferrable to any 4-year college/university. The course available is: Customer Service (3 college credits) To be eligible for the college credits students must maintain a B or better average each course respectively until the end of Level 1. Students will be required to pay a fee for each course for if college credit is desired. The fee will be determined in September. Applications will be available and due in Sept.
Topics to be Covered
Customer Service
OSHA 10
Safety
Operating the school store
Introduction to Marketing
Marketing Plan
Business Basics
Ethics and Social Responsibility
Economic Principles
Economic Activity
Global Trade
Marketing Research
Targeting a Market
Understanding the Customer
Basic Accounting Principles
Use and apply Microsoft Office Applications effectively – Word, Excel, Power Point, Access, Publisher
Building the Marketing Plan
Performing Advertising Activities
Using and applying Accounting Principles
Creating documents for school/community
Grading of the Class - (For each Marking Period)
Class Participation – 10%
Classwork/Projects (Individual/Group) – 50%
Academic: Tests – 20%
Operation of School Store– 20%